Sales Leadership Conference edition is set to take place in April at Muson Center, 8/9 Marina Road Onikan, Lagos
Seasoned sales expert, Bunmi Jembola who built a strong career in sales over the last 15years selling hundreds of dollar deals for Nigeria’s biggest brands across 4 different industries will be sharing insights at the prestigious event.
Over the next 2 months, one of America’s legacy businesses called Payless Stores will wind down under America’s liquidation laws. The name of the company is instructive “Pay-Less”.
In almost 7decades of operations (Payless opened in 1956), the company opened over 3,600 retail outlets in over 40 countries including US and Canada and served hundreds of millions of customers. The problem of Payless, however started in 2017 when it first filed for partial liquidation.
Looking through the entire website of Payless what do you see- an unimaginative and wholesome promise ”to always deliver cheap”. Their online website description says: “…Low price shoes for Women, Men, and Kids, including, boots, sandals, dress and athletic shoes. Free Shipping +$25, Free Returns…”
They made a very strong promise on providing low price shoes for all but not a single promise on the quality of their products or the excellence of their service. It tells you the very strategic focus of that business. Payless is another moving example of how you should never ever run a business.
Whenever you ever get under the pressure to reduce price please remember, more value almost always matter more to a qualified buyer than less price. Before you ever drop your price here’s a question, “When I drop my price 10%, does it make my product more valuable or just less expensive?”
Bunmi Jembola will be joined by 24 other senior and highly-accomplished sales leads from across Africa including South Africa and Kenya to teach the science and art of revenue generation- the tactics, strategies, technology and revenue leadership at the Sales Leadership Conference 2019.