Popular Big Brother Naija reality TV show is set to return for a fourth season which will be located in Nigeria.
The Chief Executive Officer of MultiChoice Nigeria, Mr John Ugbe made this known at a media briefing held in Lagos.
Ugbe said that the auditions for the show will hold on the 1st and 2nd of February in eight locations across Nigeria, which includes Lagos, Abuja, Port Harcourt, Calabar, Warri, Ibadan, Benin and Enugu.
Ugbe added that betting website, Bet9ja, would be the headline sponsors of the new season.
“This fourth season promises to be even bigger than previous editions and underscores MultiChoice’s position as the biggest investor and driver of entertainment content on the continent”.
“The reality TV show which follows the format of the international Big Brother franchise is known to bring excitement and entertainment to fans and viewers across the continent.
“It will house strangers over a period of three months who will contest against each other in a battle of wits for the ultimate prize,” he said.
He said that since its maiden edition in 2006, the Big Brother Naija reality TV show had produced some of the country’s biggest pop culture influencers and celebrities.
They include Ebuka Obi-Uchendu, Gideon Okeke, Katung Aduwak, Bisola Aiyeola, Efe Ejeba and Uriel Oputa and mostly recently Miracle Ikechukwu, Tobi Bakre and Cynthia “Cee-C” Nwadiora.
He said that as regards anticipated challenges, there was nothing that MultiChoice cannot overcome with its zeal to give its best to its viewers.
Ugbe said that they would always follow best standards as regards security, making sure that the housemates and contents are secured.
Also speaking at the briefing was Bet9ja’s Senior Marketing Manager, Mr Olufemi Osobajo, who represented Bet9ja Chief Executive Officer, Ayo Ojuroye said, “As the leading gaming company in Nigeria, we believe in changing lives.
He said that this singular attribute coupled with the zeal and passion attributed to the Big Brother Naija platform aligns with Bet9ja’s core values and they were honoured by the opportunity to headline this year’s edition.
“Bet9ja will continue to support programmes that will connect more young Nigerians to their dreams,” he said.