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Anambra govt to host reggae music festival

Music Africa Awake Foundation, organisers of Nigeria Reggae Festival has secured partnership with Anambra State government to launch a music concert in Awka, the Anambra state capital from December 28 to 30, 2019.

The event themed “Peace Concert,” would feature about 20 renowned Reggae stars of international repute and home grown artists, including Ian Francisco Viera (Crucial Bankie), a Jamaican popular Reggae icon.

Prince Emeka Ojukwu, Chairman/Founder of Music Africa Awake Foundation, who disclosed this while his team paid courtesy call on Barr. Mrs Sally Mbanefo, Anambra State Commissioner for Diaspora Affairs, Indigenous Artwork, Culture & Tourism, explained that the project had received endorsement of notable traditional rulers and firms in the state.

According to him, “We have visited some notable royal fathers to seek their blessings and they have given us their support for the project through endorsements. Among them is HRH Igwe Kenneth Orizu of Nnewi, HRH Igwe MacAnthony Chinedu Elibe Okonkwo of Alor, and HRM Eze Chukwuemeka Eri of Enugu Aguleri. We have equally established mutual understanding and relationship with some renowned reggae artists who are supposed to feature during the convert.

“We are at various levels of discussion with these artists and we constantly keep them updated with developments regarding the project. Equally, we have commenced a well coordinated and aggressive marketing of the project to notable high net worth business organisations and individuals towards funding of the concert with which some of the companies have responded by sponsoring, while many of other organisations promised to sponsor the festival.

“The highpoint of our activities to date is the visit to Nigeria by one of the major stakeholders in Nigeria Reggae Festival, the ambassador of Nigeria Ragas Festival in St Kitts, and the coordinator of all activities pertaining to Nigeria Reggae Festival in Jamaica in the person of Ian Francisco Viera alias Crucial Bankie. His visits is being packaged with visits to media houses and organisations to drum up publicity for the project through reviews and spotlights in newspapers, radios, televisions and social media outlets.”

The group implored the Commissioner to assist by reaching out to people or organisations that can sponsor the festival, including the Jamaican Embassy in Nigeria so as to bring UNESCO on board and make it “UNESCO Nigeria Reggae Festival 2019 #PeaceConcert.”

Also speaking, Ian Francisco Viera (Crucial Bankie), thanked the ministry for according the music group due recognition, and described Reggae as a music that promotes culture, peace and unity.

Responding, the Anambra State Commissioner for Diaspora Affairs, Indigenous Artwork, Culture and Tourism, Barr. Mrs Sally Mbanefo, commended the group for the project which according to her was first of its kind in Reggae, assuring that the ministry was ready to assist them with moral and human resources.

The Commissioner, while stressing the need for using Public Private Partnership (PPP) to drive economy and revenues, urged the group to seek sponsorship from breweries, among other notable organisations, assuring that the ministry would offer each sponsor free advertisements on its website.

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