Having sold a reported million dollars’ worth of merch at the Life of Pablo pop-up in New York earlier this year, Kanye West expanded his reach by opening 21 temporary Pablo stores across the globe last weekend.
The three-day-only stores were opened in places as far reaching as Singapore, Melbourne, Sydney, Amsterdam, London, Berlin and Cape Town. Others are Dallas, Detroit, San Francisco, Las Vegas, Chicago, and Atlanta among the cities in the U.S.
Each city had its name spelt out on tees and hoodies with Cali Thornhill DeWitt’s gothic script in a myriad of bold shades reminiscent of the collection West showed at Madison Square Garden in February.
And while his runway pieces might be out of reach for some, the award-winning rapper hopes his latest fashion project should give fans across the world the chance at a piece of Pablo.