France President, Emmanuel Macron, made an official visit to Lagos, Nigeria on Tuesday, July 3, 2018. During his visit, he announced the launch of the Season of African Cultures 2020, a French celebration of Africa’s rich and diverse cultures, as part of a cultural event organised by TRACE and sponsored by Ecobank, Africa’s leading pan-African bank.
TRACE Event, the event department of digital Afro-urban media group TRACE, was chosen to host and organise the high-profile meeting between representatives of Africa’s creative industries and the President of France.
Co-founder and Executive Chairman of TRACE, Olivier Laouchez, explained that “TRACE’s mission is to support, nurture, cherish and celebrate Afro-urban music and cultures and to bring them to the world, because we believe that the world can only benefit from a better understanding of the richness and the diversity of these cultures, which have long been undervalued.
In his words:
“It is for this reason that we have organised this momentous event, to launch the season of African Cultures 2020 in France. One of the objectives of this season is to change the French perception of the African continent through the promotion of contemporary African creation, and this is what TRACE strives to do every day,”.
VIP guests, including representatives from the African creative and arts sectors were invited to attend the multicultural event, with music provided by a wonderful line-up featuring pan-African queen of Afro-pop Yemi Alade, joined by leading performer Femi Kuti, son of Fela Kuti and the New Afrika Shrine’s patron.
The evening was a celebration of Africa’s diverse and rich cultural heritage with renowned Nigerian Film Director, Kunle Afolayan.
The event which was also attended by Nollywood veterans, Joke Silva, Ramsey Noah and Dakore Akande was hosted by Banky W and Kenturah King.