A few tips for a more successful show at the Made in Nigeria Shoe Expo Come prepared with a team to make sure your brand stands out. Be sure to have some sort of lead generation system in place the day of the event – like competitions or even small free giveaways. Remember, you will be in the same room with several other exhibitors who desire your target market. By leveraging the event to your advantage, there will be no limit on your potential ROI.
1. Give your brand credibility
Be seen as an authority by sponsoring a segment of the Expo that matches your business. Make sure your branding stands out, and you could enquire about sponsorship opportunities from the event organizers. In addition, as an exhibitor, you create exposure and visibility for your product lines in a highly competitive industry.
2. Get in front of your target market
You know exactly who your target market is, so make sure it aligns with the event. Event organizers are spending time and money marketing the event to your target audience. The Made In Nigeria Shoe Expo is clearly designed to attract multicultural audience with visitors from all across the country and beyond. Exhibitors do cut across Government Ministries, Department and Agencies as well as online stores, brick and wall retail outlets, footwear and leather producers amongst several others.
3. Brand recognition opportunities
Being featured in the show guide, on the event’s website and having an item in the gift bags are all great ways to leverage your sponsorship and get brand recognition. Contact the organizers for such available opportunities.
4. New businesses everywhere
You are here to find new clients but the attendees are not the only place to look. You can find, vet and form potential partnerships from the other exhibitors and sponsors. With value chain participation at the Made In Nigeria Shoe Expo drawn from original equipment manufacturer’s, tanneries, retailers, amongst others. You can’t neglect the power of networking at this event.
5. Get social
Social media is probably already part of your marketing mix. Remember to create posts about what you will be showcasing, and include the handle for the event. This will make it easy for the event to retweet to their followers. Learn to Maximize the platform even before the event date.