VIMN Africa Hosts Industry Experts

Viacom International Media Networks Africa (VIMN Africa) has hosted a panel session featuring Nigeria’s top entertainment industry experts, with the theme: ‘Music, Content and Consumer Experiences Changing the African Narrative.’

The event which took place recently, was hosted by MTV Base VJ, Folu Storms, with a keynote address from VIMN Africa’s country manager, Bada Akintunde – Johnson.

Speaking on the inspiration behind the theme of the panel, Akintunde – Johnson, said promoters of Viacom International Media Networks Africa are particularly keen on sharing the African story to the world.

He added: “We feel very strongly about starting conversations and actions that move us closer and closer to the realities we all desire. It’s the reason we have themed this session – Music, Content & Consumer Experiences, Changing The African Narrative,”

In corroboration with the sentiments expressed in Bada’s address, a PR practitioner, Ayeni Adekunle, used the panel as an opportunity to thank Viacom for upgrading the quality of music content in Nigeria.

Adekunle reminded the audience of MTV Base’s impact on Nigerian music videos. “Before MTV Base’s launch in Nigeria, most music videos were of low quality.

With the arrival of MTV Base, also came a standard that artistes had to meet before their videos could be shown on the platform.

MTV Base played a significant part in drawing the attention of Nigerians to what is possible, as well as opened a whole new vista of opportunity for Nigerian music to the rest of Africa in particular and the world in general.”

Speaking on the comedy scene in Nigeria, Bright Okpocha (Basketmouth) appreciated the efforts of Comedy Central, a property of Viacom, in creating a platform not only for traditional stand-up comedians but also trendy one-minute skit comedians.

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