Do you have an upcoming event? Probably you have thought of how to make such event a memorable one. Memorable event don’t just happen. Organizing and holding an event takes planning. No mater the type of event. Whether it’s a conference, Musical shows/concerts, burial ceremonies, baby dedications, wedding/wedding anniversaries, house warming, bridal showers, company’s outdoor projects, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. Here are some tips to help you make a memorable event.
Decide upon your target audience before anything else.
The first step should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. This structured approach will also help you to stay focused on achieving specific goals and not allowing the scope to become too broad or watered down.
Have a clear business purpose for holding the event.
Before you can begin planning a successful event, be clear on why you are doing it in the first place, because every decision after that should support your main goal. Is it lead generation? Is it to create awareness of your company or a particular product? Is is to develop customer loyalty? Or do you simply want to make money? Make sure your team is aware of the purpose.
Be flexible with changes
Flexibility is a key factor in having a memorable event. As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place. Some flexibility is necessary.
Leverage event promoters.
Get in touch with event promoters. If this is your first attempt at running an event and you lack the skills to promote it, feel free to contact event promoters. Event promoters harnesses the viral power of social media to reach a wider range of audience. They broadcast your events to the world.
Know your limitations.
We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do. If you decide to throw a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. If your budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.
Develop a “financing plan” for your event, and estimate the numbers.
Know how you are going to pay for the event. Most events are funded by sponsorships, ticket sales, internal marketing budgets. When you create your budget for the event, you’ll need to estimate how much money you can raise from each area. Before you book your venue or sign any contracts, it’s a good idea to start signing sponsors first, or selling advance tickets to make sure there is enough interest in your idea to fund it.
However, planning ahead is one of the best road to success, but that is never enough. What do you do when things go wrong? In as much as you have planned well, also plan for the unexpected.